Journal

The founders: how Sierra Cacao began

November 2026, Kevin Foster and Joe Jarvie, co-founders

Kevin and Joe in front of a snow-capped peak

Like many good things in life, Sierra Cacao was born from a great friendship. That friendship began through a love of Colombia, nature, hiking, camping and the great outdoors. And when you love hiking, stunning scenery and incredible wildlife, Colombia is the place to be.

Joe and I met in Santa Elena near Medellín, and it wasn't long before we started going on epic expeditions together, exploring the magic of Colombia.

Kevin and Joe in a town square in Colombia

The journeys that brought each of us to cacao were very different. But it was during an 8 day hiking adventure in the páramos of Parque Los Nevados that we both said we wanted to share the cacao we had come to love here in Colombia with our loved ones back in the UK. So why not join forces and make it happen with our combined skill sets?

Kevin and Joe hiking among frailejones in the páramo

We had both tried cacao from various parts of Colombia and from other countries too, and we both agreed that the cacao we had tasted in the Sierra Nevada de Santa Marta was our favourite.

When we visited Ciudad Perdida, hidden away in the jungles of the Sierra Nevada where Sierra Cacao is grown, we understood even more why this place and its cacao had stayed with us.

On a snowy summit

First there is the Sierra Nevada itself, with its towering mountains, Caribbean beaches, dense jungles and pristine páramos. Then there are the Indigenous communities who look after the land with a long-held understanding of the natural world.

Our cacao is hand harvested and bought direct from the growers, local farmers and Indigenous people in the Sierra Nevada de Santa Marta. We believe it matters to put good intentions and love into the food we make, and we like knowing whose hands grew what ends up in your cup.

Some friendships are purely about enjoying time spent together. Others have an added layer of mission that makes them even more special.

Kevin and Joe at a hot spring

We take this mission of bringing you single-origin cacao, with nothing added and nothing removed, very seriously. We will keep working to improve it so that you can enjoy it for many years to come. This is our commitment to our friendship and to you.

Kevin and Joe

Shop Pure Cacao

Try it for yourself.

Single-origin Pure Cacao from the Sierra Nevada de Santa Marta. 11 sticks per pack, or a Month Supply of 33.